So, you wanna be on TV?
The world is changing rapidly and its time to for you to join in! Sky Addsmart is an incredible platform that allows you to advertise on the telly box to only the demographic that suits your business. Yup, really. Magic right?
What does this mean for you? It means that only the people you want to see it will see it, which means less cost and more results.
It's Magic.
The beauty of AdSmart from Sky is that you can select the exact audience you want to reach, and your ads only play out when they’re watching. So, you can be sure every ad has impact and every penny counts.
Only pay for your ad when it’s been viewed by your audience for at least 75% of its duration. Unlike other platforms, if it’s only played for a few seconds you won’t pay. And you can be sure your ad is being seen by a real person, at full screen.
AdSmart’s world class evaluation capabilities means they can measure your campaign, so you know it’s working. Using the world’s largest viewing panel, they’ll provide comprehensive campaign reporting.
Cost Effective
After their first adsmart campaign...
• Simon Kelman Plumbing & Heating Ltd saw an +40% increase in financial packages for new boiler installations and +60% increase in bathroom renovations and general plumbing.
• AnyCar saw a 9 to 1 Return on Investment through sales generated.
• Easigrass successfully increased sales by 20% within the targeted postcode region.
• Heatguard had to employ 3 additional teams to help with the work load due to the huge success of the AdSmart campaign.
Results Driven
Through a combination of Sky’s own data and third-party providers you can select which type of households will see the TV campaign. So you know it’s relevant and you’re not paying for households that won’t buy your product or service.
Households can be target based on a variety of data...
• Experian Household Data
• Business owners & decision
makers
• Technology adoption
• Consumer goods purchased
• Demographics
• Finances
• Type of home
• Type of car
• Area, Postcode and Catchment Area
And much more...
